Often times, Social Media and Social Selling can be treated as a faceless interaction. The following story shows the consequences when this same behavior is demonstrated in a coffee shop…
At the drinking fountain in a corporate office of 300 staff members, drive-by “Hello’s” are quite common. As Cara* walked by, today was no different as I offered up a sincere question (not a statement), “How are YOU doing today?” Her reply as she kept walking was, “Pretty good.” Turning from the fountain, I asked, “How can I upgrade you?” She had doubled back and inquisitively asked what I meant, where upon […]
In the words of Dilbert creator, Scott Adams, “Change is good…you go first!” For most of us, this resonates. We all want to see it, but many fewer want to do it! In the Sales and Marketing world, the impact of this reality is having devastating effects. The responsibility belongs with Sales and Marketers, but many fail to recognize that their messages don’t suggest any reason for buyers to change from what they are currently doing.
Studies continue to show that ‘thought-leadership’ is not only of interest to buyers, but the priorities of Sales and Marketing. But pursuing the customer’s wish to provide thought-leadership in their buying process more often works against the sales and marketer, rather than for. Find out why…
If you are finding your engagement to be low in social channels with the content you are sharing, it’s time for a different approach. Following is a strategy that can help you identify what your audience is talking about, to help produce more relevant content and increase engagement on social media.
Capturing the attention of a prospect has become increasingly more difficult. Following is an excerpt written by Jeff Michaels for WittyParrot’s ebook, “2014 Edition: Expert Prospecting Tips” that addresses a more effective way to engage prospects.
There are many credible statistics on Social Media showing little to no business impact. The problem marketers are experiencing with Social Media are often also endemic of their content management strategy. The condition is called ‘Bumper Sticker Marketing.’
Following is an excellent visual example of Challenger marketing from TaylorMade, that takes conventional wisdom and turns it on its head.
The following article highlights a new rep’s successful transition from Relationship Builder to Challenger, earning him the top sales rep performance for the year. Read more about his insights here…
Repeatable Success is a website dedicated to improving the performance of leaders, teams and individuals in the areas of Sales, Marketing and Leadership. Newly Added Resource… With the article, The Reframe Exercise continually ranking as one of the most popular posts on this site, I thought I would provide you with a resource I use for conducting […]