Challenger Marketing: TaylorMade

Following is an excellent visual example of Challenger marketing from TaylorMade, that takes conventional wisdom and turns it on its head.

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Don’t Sabotage Your Challenger Sale Implementation

There is one thing that can sabotage your Challenger Sale implementation before you ever have the chance to make the case for change. Avoiding this misstep will lead to much higher odds of success in your implementation.

Challenger Sale Tip: Don’t Sell Solutions

In the day and age where the conventional wisdom of selling has migrated from product selling to solution selling, I would like to provide a different perspective on the topic, particularly for the aspiring Challengers.

5 Misconceptions of the Challenger Sale

I interact and participate in a variety of Sales & Marketing forums and events, and inevitably, when the topic of the Challenger Sale comes up, I hear one of five [often misinformed] points of view on the Challenger Sale. While I am a huge fan of the research and principles of the Challenger Sale, I […]