Does a Challenger Sales Rep Do Demos?

Product Demos | Challenger SaleInspired by a very good question in the CEB Challenger Sale forum, I decided to write an article on the topic of product demonstrations relative to the Challenger Sale, addressing some of the questions around this particular subject.

The question posed to the group, was in essence, “What conditions would need to be in evidence before a good Challenger sales rep would initiate a product demonstration?” Excellent question!

Derivatives of the question throughout the forum discussion evolved into whether or not Challengers should conduct product demonstrations at all. Equally good questions! Following is my take on the two questions — Do Challengers do product demonstrations, and if so, where in the sales process would be the appropriate time to do so.

Do Challenger’s Demo?

The short answer to whether or not a Challenger Rep does product demonstrations is a qualified “Yes,” but with some caveats. Let’s look at a couple of them.

  1. Demos don’t define Challengers. Challengers define demos. Not all products require demonstrations, which you already understand. When they are pertinent as part of the sales process, the Challenger conducts at the appropriate time, anchoring back to what the customer didn’t understand about their business or industry in the first place. To be clear, the Challenger Rep is not defined by whether s/he does a demo. They are defined by their behaviors throughout the sales process …with or without a demo.
  2. Challengers don’t win the sale with demos. This will be, perhaps the most important point I make here. If the sale were won at the point of product demonstration, something went wrong earlier in the process as this has just become the Features and Benefits sale. True Challengers shape demand before a prospect ever knew they wanted or needed a solution, then continue to expose problems, consequences, etc. through commercial teaching/insight. Challengers effectively win the sale by selling the problem prior to a product demonstration. Furthermore, the effective Challenger rep will have been leading TO their solution throughout the sales process, thereby making the product demonstration merely ‘confirmation’ of the sale.

When Do Challengers Demonstrate Products?

As a quick rehash of the Challenger choreography, following are the key stages:

  1. Warmer – Prospect Response: “S/he knows my industry/business”
  2. Reframe - Prospect Response: “I never thought of it that way before”
  3. Rational Drowning - Prospect Response: “I’m familiar with the story s/he is describing”
  4. Emotional Impact - Prospect Response: “S/he is telling my story”
  5. A New Way - Prospect Response: “What should I do?”
  6. Your Solution - Prospect Response: “Will your product address these problems?”

With my paraphrase of the Challenger choreography above, the answer to when a Challenger rep should do a product demonstration is quite straight-forward…At the end of the choreography.

To add a little bit more color to this though, following are a few key elements of Intentionality that must have taken place with your prospect prior to a product demonstration occurring:

  • You taught them something about their business or industry (commercial teaching/insight), that they didn’t appreciate or anticipate before
  • You effectively led them to the center of their own story (Emotional Impact) and created a compelling need to change
  • You remained disciplined and left product/solution out of the discussion in stages 1 – 5 of the choreography

There is certainly more to it than these three areas, but these tend to be the primary areas where lack of intentionality and discipline show up in a rep’s process. That said, when a rep has effectively met the aforementioned criteria, the prospects are prepared to confirm their selection of you as their supplier once the demo is complete.

As a bit of an exaggerated visual picture for what this looks like, consider what the audience members looked like each time Steve Jobs was unveiling a new product. It was the Jerry McGuire version of, “You had me at ‘Hello’!” as the audience, both physical and virtual, has already said ‘yes,’ and are merely waiting to see what they have said yes to.

Repeatable Success Tip

Intentionality. Staying disciplined to the process, despite the prospect’s tendency to try to remain outside of their own story and talk about product requires tremendous intentionality on the rep’s part. In fact, for a great illustration on commitment to the process, see the following article on Zappos’ CEO, Tony Hsieh.

To practice intentionality in this area, consider doing the following. In your next conversation with a prospect, pay specific attention to how quickly you begin speaking about your own product/solution. It doesn’t matter if the prospect initiates discussion on product. If you engage and proceed to discuss your solution, prior to the other 5 stages of the choreography taking place it counts. Furthermore, it will typically cost you for reasons I will describe in my upcoming article on The Consequences of Introducing Solutions Prematurely.

Jeff Michaels | Repeatable SuccessJeff Michaels is a 25-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted typically emphasize 1 of 3 requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

10 Principles of Personal Leadership

Starbucks Coffee and Leadership

Image courtesy of Todd Clarke

I was recently working with some of my retail clients on ‘showrooming’ and leadership, and was reminded of some of the great principles Howard Behar spoke of in his 2009 book, “It’s Not About the Coffee.

Whether you have read the book or have yet to read it, I would highly recommend picking up a copy. Following are just a few reasons I found to be highly beneficial:

•  It’s practical, not just theoretical
•  It’s actionable, not just anecdotal
•  The focus is on People, not Product
•  The principles are timeless
•  Those you lead will benefit

Following is an excerpt from his book on the 10 Principles of Personal Leadership that I thought would benefit those looking to improve their own leadership.

10 Principles of Personal Leadership

1. Know Who You Are: Wear One Hat
2. Know Why You’re Here: Do It Because It’s Right, Not Because It’s Right for Your Resume
3. Think Independently: The Person Who Sweeps the Floor Should Choose the Broom
4. Build Trust: Care, like You Really Mean It
5. Listen for the Truth: The Walls Talk
6. Be Accountable: Only the Truth Sounds like the Truth
7. Take Action: Think Like a Person of Action, and Act like a Person of Thought
8. Face Challenge: We Are Human Beings First
9. Practice Leadership: The Big Noise and the Still, Small Voice
10. Dare to Dream: Say “Yes,” the Most Powerful Word in the World

[Download printable PDF versions of The 10 Principles of Personal Leadership (annotated) and the Checklist for Individuals, Leaders, and Coaches].

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Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

Challenger Tip: Practice what you preach when coaching

Practice what you preach when Sales CoachingSales Leaders were gathered around the conference table to debrief the progress of each respective team’s reps in The Challenger Sale.

There were some great successes shared, with one story of a Relationship Builder who was consistently ranked last, rising to #1 for the last 7 consecutive months. All because she changed her behaviors.

The discussion then centered around those reps that have yet to embrace the Challenger Sale. It was a few minutes into the debrief and diagnosis when we realized we had fallen into the very trap we were advocating against…

Battling the Status Quo
It wasn’t that the sales reps struggling with the Challenger implementation were blatantly resistant to change. They just weren’t sure it was necessary. Their performance was relatively strong, with nearly all achieving quota. Yet there were points in their daily discussions with prospects that were not effective. Their leaders knew it and they knew it.

Reps would approach their respective sales leader with the problem…or vice versa. The leaders would then point to the corresponding Challenger behavior that would address the problem, then coach to the behavior.

Seems reasonable, right? Wrong! We were circumventing the process in order to speed up coaching and performance. They had a known problem. We had the solution. The Challenger Sale!

A New Way
At the heart of the matter was that the reps with their very legitimate problems, were hearing the ‘solution’  from their leaders. In the Challenger choreography, this is the equivalent of going straight from Warmer to Our Solution. See my previous post on the consequences of doing so.

When we don’t adjust our prospect’s thinking (or in this case, our reps), and expose the problems with the status quo, we fail to ripen their appetite for a new way. For these reasons, the Reframe followed by Rational Drowning into Emotional Impact are critical, especially when teaching new behaviors.

Challenger Tip
When coaching, don’t assume you can jump to the solution because reps have sufficient information. What is not needed is more information. What is needed is a different way of thinking about their problems. Therefore, always follow the choreography. The choreography’s brilliance is that it uncovers and exposes faulty beliefs. Beliefs that lead to complacency in the Status Quo zone.

Take the time to do it right by setting a foundation for a reason for change. Then lead them as a Challenger would do. As a leader, you will benefit by reinforcing your Challenger behaviors (not theories). Your reps will benefit from seeing it in action and the effectiveness in bringing about change.

Jeff Michaels | Repeatable SuccessJeff Michaels is a 25-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted typically emphasize 1 of 3 requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

Mother’s Day – A Flawed Model for Leadership

Mother's Day Card (1915)What began 100 years ago, with President Woodrow Wilson signing into law a National Day to honor mothers, has come to represent something of a flawed model for truly honoring those we care about.

In today’s culture, where ‘busyness’ rules the day, we can quickly and easily fall into familiar patterns that look an awful lot like day-to-day survival as we work through our to-do lists. By the time Mother’s Day rolls around, the scramble to ‘show Mom how much you love her’ can simply become another checklist item.

As leaders, we can fall into these same patterns.

‘To-Do List’ Appreciation
Many years ago, working with one of my leaders on this very topic, I had observed an unhealthy tension between the leader (Ron) and his staff members. With one particular staff member (Robbie), it was especially pronounced.

I met with Robbie and asked him what he was so angry. He proceeded to describe the dysfunction between Ron and the whole staff.

One of the examples Robbie cited was that when Ron would walk in to work every morning, he would walk right past every one of his co-workers without saying a word, much less “good morning.” Hearing these examples, I sat the two of them down to talk about these behaviors in order to bring insight to Ron, and facilitate a healthier work environment.

As Robbie shared his example with Ron about not saying “good morning” when he walked in, Ron wrote a note on his paper, saying aloud as he wrote…”Say good morning to Robbie when I walk in.” Ron’s tone was clearly patronizing. Robbie hung his head in disappointment.

Ron was terminated shortly thereafter for a variety of reasons, including his lack of value for people. He relegated respect and honor to a checklist item.

A Look in the Mirror
We hear stories like the one I just described, and we are appalled. Yet if we look in the mirror, how often do our actions reflect aspects of this very same behavior. For example, if we are marking our calendars in Outlook with reminders to ‘get Mom a card’ are we truly honoring her?

I am not advocating doing away with Mother’s Day. I just believe that we have an opportunity to ‘honor’ differently. If we truly want to honor her, we make it a priority and demonstrate our love and honor through our regular actions.

And so it goes with those we lead. It is easy for us to say we value our staff, but do our daily actions reinforce that our actions match our words? If not, let’s change that.

Let’s use this Mother’s Day, not as an annual reminder of when to ‘honor’ mom, but rather as the beginning of how we will honor those we love and care about each and every day.

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Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

Challenger Sale: Do you Reframe in 3-D?

Magic EyeDo you remember when the Magic Eye pictures were all the rage back in the 90′s?

For those unfamiliar with Magic Eye artwork, a 3-D image was embedded into a picture that otherwise appeared to be nothing more than colorful, repeating patterns.

However, to the trained eye, when looked at in a different way, the 2-dimensional image would suddenly, and magically, ‘pop’ into a stunning 3-dimensional reality right before your very eyes.

There were two camps with these Magic Eye pictures – Those that could see the images and those that couldn’t. For those in the latter camp, they found it difficult…frustrating. In fact, it reminds me of how prospects often feel when Reframed to see a radically different picture of their own circumstances. They can really struggle at this stage…which can be very good!

A Different Picture of the Reframe
When considering Magic Eye art and comparing to the Reframe, there are some great parallels that may bring clarity to your understanding of what the Reframe does and how it feels to your prospect when they finally see what you want them to see. But first, a lesson on how to see the picture in this Magic Eye image above.

Viewing the Magic Eye Picture

There are two prescribed methods for seeing the picture in 3-D (i.e., A clipper ship in this case), although knowing you are looking for a clipper ship will not help as much as you think. Regardless of the method you choose, start by clicking the picture to enlarge and open in a separate tab of your browser.

Method 1: Relax your eyes and get real close to the screen as you stare at the picture. Don’t try to focus on the picture, but simply gaze through it in the same way that you do when you daydream. Begin to back away from the picture slowly after 5-10 seconds. You should start to notice your eyes feeling almost as if they are crossed as you move back, because the image will be out of focus. Once you are about 12″ away from your monitor, the hope is that the image will snap into view for you.  If not, be patient.

Method 2: This is the method I prefer. Position yourself approximately 12″ away from the image and look through the image, rather than at the image. For example, if there is a wall directly behind your monitor, look upon the image as if you were able to see through it like a window to the wall. This will relax your eyes and allow the magic to happen. Give it 5-10 seconds without blinking. One trick that helps me recognize when the image is about to snap into place is I slightly move my head from side to side (i.e., just an inch or two). If the image is still appearing flat, like a 2-D image, your side to side motion will reveal nothing. However, if your lateral movement starts to show some depth in the picture, it is about to happen for you.

For those that experienced the mysteries of the Magic Eye artwork for the first time, congratulations! It is truly amazing! For those that still can’t see it, practice. Most people fail to see the image because their natural tendency is to focus on the detail of the flat image itself. It will come once you start to learn the skill of looking through the picture.

Similarities between Magic Eye and the Reframe
What I love about this illustration of the Reframe is how analogous it is to conversations with prospects. From our perspective, having been trained for what to look for in our prospect’s circumstances, we see things more clearly…more deeply than they are able to see.

We may even be inclined to get frustrated ourselves because what is so clear and obvious to us, our prospects just can’t see in the same way. It is as if they are staring at the surface of the Magic Eye picture and all they can see are repeating patterns. But seeing the patterns alone will not move them off the status quo. It is deeper than that. See the similarities to a Reframe?

One Final Note about Reframes….
Being able to properly Reframe a customer is important, but it is not the goal. It is the entry point to getting deeper in conversations. If we don’t practice discipline in this area and recognize that fact, we can take a perfectly great insight and not move any further through the choreography.

Focusing on the insight alone is like staring at the surface of the Magic Eye picture. It is 2-D. Instead, look at the Reframe as looking through one stage to another…from how they have inaccurately seen their picture (Warmer) to the consequences of not changing their picture (Rational Drowning).

Here are a few tips to keep in mind:

  • Focusing on your insight puts you at the center of the story instead of the prospect
  • Instead, use the insight to focus on teaching prospects a new and different way to see their picture
  • Prospects will see the deeper picture at different times and in different ways; Be patient
  • Seeing the deeper picture for the first time requires discipline in looking at things differently
  • It is possible for a Reframe to be 2-D; This happens when you try to tell prospects what to see
  • Concentrate your Reframe instead on how to see for a 3-D experience they will never forget
     

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Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

Challenger Sale: Change Your Trajectory

Challenger Sale Choreography

Sales growth begins at the root and is unseen

Have you ever experienced planting your lawn by seed rather than laying sod?

If so, you are likely familiar with the concern you feel after seeing no growth nor signs of life after the first week. This leads to subsequent doubts, which come to you in the form of questions such as, “Is this working?” or “Did I do it right?”

Without visible signs of growth, you are left with doubt…that is, unless you know what to expect!

We have become more of a ‘sod culture’ in which one minute we have dirt, the next, green grass. We love the simplicity of processes like ‘First, lay sod with green-side up, then water daily until lawn is established.’ Easy!

No Root, No Fruit!
For the experienced lawn professional, whether laying sod or seeding, they understand that the most important step is in the preparation of the soil. Once seeds have been appropriately planted, the lawn pro is not distracted nor deterred by lack of initial growth above the soil. That is not expected at this stage.

The professional recognizes the most critical growth is that which is unseen…below the surface. Therefore, they are committed to the right process and follow a certain choreography, which allows the roots to be established and eventually leads to a beautiful, lush lawn.

For growth to happen above the soil, it must first happen below the soil

When it comes to sales professionals, there often times is a lack of commitment to follow the choreography, which intentionally penetrates the surface to establish roots, resulting in break-through growth. The Challenger Sale choreography aims squarely at doing this, getting well beneath the surface from the Reframe straight down through Emotional Impact.

Not so for the Relationship Seller as their interpretation of the Challenger choreography treats the Warmer as bonding and rapport, which leads to their Solution as the rapport builds. For these reps, their natural tendency will be to keep conversations at or above the surface as if to maintain a conversational stasis or equilibrium.

The problem?
If they never get to the root, there will most certainly be no fruit yielded from the conversation. Instead, count on a long, fruitless, sales cycle and a rep that mistakenly believes that, “It’s just a matter of time before they are ready to buy. After all, our conversation went very well.”

Conversation Choreography

“I have the solution to your problem! By the way, what is your problem?”
Another common [but highly ineffective] approach reps use to maintain this pleasant equilibrium is to introduce the product or solution immediately into the conversation. Prospects are often quick to get to product as well, especially when the reason for your call to them stemmed from a lead.

A couple of years ago, I was brought in to improve a team’s ineffectiveness with conversions. I did a time study to evaluate how soon  into the call they brought up their own solution. 83% of their calls introduced their solution within a minute or less of the prospect answering the phone. 14% of the calls had solutions introduced within 2 minutes of answer. The remaining 3% were generally customer service calls.

While the problem above may seem severe, it is not unique to this team. In fact, a cursory review of some of today’s most popular sales forums reinforces how often this does happen.

Therefore, to help sales and marketing teams better understand the problem, I created the visual above based upon CEB’s framework for The Challenger Sale Choreography. This visually illustrates the foolishness of expecting the growth seen at the Solution stage, despite skipping over the Reframe through Emotional Impact where the seeds are just beginning their growth.  By overshooting this and going straight to solution, the rep has significantly lowered [if not eliminated] their chance of conversion apart from luck.

In Summary…

For the Sales Leaders or Reps that are already familiar with The Challenger Sale, this is a reminder to stay committed and disciplined to the well-defined choreography that CEB’s research turned up.

For those unfamiliar with the specifics of The Challenger Sale, but have merely heard about the research, I highly recommend you buy the book to better understand how to create intentional, predictable and repeatable results.”

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Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

Does anyone remember your corporate vision?

Corporate VisionAfter laboring with your leadership team to set a compelling vision for 2013, the chances are, your staff won’t even remember it only 30 days into the new year.

Don’t believe me? Take this simple test:

Ask 3 staff members about your current vision.

Be prepared for the results you will likely find.

For those that found that all three remembered the vision with clarity, you are part of a rare few. This would suggest that you already know the success was not due to a catchy, compelling headline, nor was it because you were so engaging in your delivery of the vision. Both may have been true, but were not the reason.

Most, on the other hand, fell into the broader category of the ‘forgotten vision.’ Following are a few steps to take before it’s too late and your staff forgets you even spoke about the vision. Before doing so, let’s make sure the reasons are clear for why this is often forgotten so soon after being delivered.

The Forgotten Vision

Last October, I was invited to conduct a Vision & Strategic Planning workshop at a conference in Chicago for leaders from all over the country. The preliminary surveys of the audience members showed that most had led and/or participated in vision setting exercises with an even larger number showing the vision had no measurable impact on their year-end results. Here are a few of the most common reasons cited for the vision failing to make an impact:

 From leader’s perspective:

  • Nobody remembered the vision
  • They didn’t buy into the vision

 From staff’s perspective:

  • The vision failed to connect with staff
  • The vision is an exercise leaders do

Do any of those reasons look or sound familiar to you? What is interesting is that both, in the workshop and in working with other leaders in this area, is that most believe they need help with vision casting, believing that they just needed a better story or a better way to tell the story. While I do give some guidance and attention to that part in my workshops, my primary emphasis is on vision execution.

Two Steps to a Vision Remembered

When you reflect upon the vision setting exercises you have been engaged with, you are likely to remember the sense of relief you had when you finally completed the vision. Most see this process as putting in the hard work up front whereas all that is left is to deliver the vision to the team and expect the results. I have significantly oversimplified how most actually go about this, but the truth of the matter is that people too often place inappropriate emphasis on the front end of vision casting and little to no work in executing the vision.

The truth is that the vision casting is the easiest part of the process. The harder part is in distilling the vision down into executable actions that connect directly to each team member’s behaviors. The second part is in having specific, measurable evidence of where the vision is being carried out for each staff member to call and reinforce further behaviors. Here is a closer look at these two steps.

Step 1: Connect vision to behaviors. As a leader, credibility is one of the most important attributes you have, and should not be taken lightly. When it comes to making your vision a reality, failure to work through your leadership team to connect specific behaviors to the vision not only sets the vision on a course to fail, but erodes your credibility altogether. Therefore, make the time and make the connections. I recommend each leader meets with their direct reports one-on-one to maximize impact. The task itself is not difficult, but rather the difficulty is in committing to the time investment necessary to make this step effective. Don’t bail out on this one. The stakes are too high.

Step 2: Reinforce contributing behaviors. While Step 1 is a great start towards your aligning your staff to the overall vision, assuming it meets standard vision protocol and resonates with staff members, that alone will not be enough. To keep the team on track and to change behaviors leading to a successful progression towards the vision, they will need consistent feedback and reinforcement of how their actions are contributing. Therefore, after having invested the time to connect the vision to individual behaviors, the second critical step is to reinforce behaviors daily, weekly and monthly as you see evidence of the behaviors that lead to success.

As the leader, you know the pressures you experience to get things done with fewer resources. Your staff feels these same pressures, just in differing degrees. Therefore, if you feel that you don’t have time to take these steps to carry out the vision, how likely is it that your staff will naturally commit to carrying out the vision along with their other responsibilities? They won’t! Without you taking these aforementioned steps, they will simply see the vision as an interruption to getting their regular work done. Their everyday responsibilities [as they define them] will win out every time. That is, unless you define and connect the two, then consistently reinforce those behaviors. Is your vision worth the investment?

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Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

Leadership Lesson from X Games

Tucker HibbertTalent Alone is not Enough

January 27, 2013 marks the first time an athlete has ever achieved a six-peat…six consecutive gold medal performances…in the winter X Games. Tucker Hibbert did so in remarkable fashion in the Snowmobile Sno-Cross event Sunday afternoon. It wasn’t his talent alone that won the finals for him. The X Game analysts were quick to point out that this was one of the most experienced and capable field of champions they have ever seen.

What they did point to as the differentiator, rightfully so, was his preparation. You see, in between the semi-finals and finals, Tucker chose to spend his time walking the course to evaluate how the snow conditions had changed. He also spent time evaluating where the shadows were falling on the course along with identifying the intended lines he would take. It turns out that he was the only competitor that did so.

Assimilating all of that information resulted in his selection of starting lane (afforded to him because of his semi-final finish), which was counter-intuitive to where most others wanted to start from. By the time they all completed the first lap, Tucker was in the lead and on his game plan. More than half way through the race, conditions continued to change as the shadows continued to shift and the snow conditions on the track worsened.

Lap 9, Tucker was jolted by hitting a rough patch in his originally chosen line. He adjusted his line to his plan B approach by the time he reached that same rough section on lap 10 and continued to put distance between himself and the second place competitor. Six laps later, he had finished the race creating a phenomenal 13 seconds of distance between his next closest competitor.

The Mark of Effective Leadership is Reflected in Their Preparation

Tucker prepared in a way that his competitors failed to do. In fact, all things being equal, each of the competitors had the opportunity to win with similar experience, equipment and conditions. Yet, it came down to Tucker’s preparation that enabled him to respond asymmetrically to an otherwise, equal playing field. Tucker clearly had an advantage over his competition. An advantage also available to each of his competitors, but they declined, instead relying upon their own experience to see them through.

For leaders, you can certainly attest to the pressure to perform while leading your team to do the same. With the level of responsibilities a leader typically carries, the tendency can be to approach business as just another day. merely showing up and reacting to whatever the next day has in store. This is certainly no way to lead, and definitely not a recipe for intentional, predictable and repeatable success.

So how can you tell if you have fallen into this trap? Ask yourself these questions:

  • What do today’s actions reflect about your preparation to lead your team to success?
  • Specifically, what have you done today to ensure your team’s success?
  • Does your to-do list focus more on tasks than it does in leading your team to success?

If these questions have exposed some vulnerabilities in your daily approach, you are not alone. Be encouraged as you have taken the first step to acknowledge complacency. Complacency threatens all of us if we don’t intentionally disrupt our own status quo. Here are three steps to help you prepare differently, much like Tucker had done for his record performance. After all, wouldn’t we all like to succeed in intentional, predictable, repeatable ways as Tucker did?

3 Ways Effective Leaders Prepare Differently

  • Intentionality. Evaluating ever-changing conditions in the business environment requires being prepared for anything. This includes anticipating problems before they happen, and even planning how you will respond to the unanticipated. To have this ability, the leader will need to take intentional steps and set aside time to address these areas. Action: Schedule this into your calendar to address consistently and frequently. This needs to become an habitual routine.
  • Predictability. After you begin intentionally looking for ways to be better prepared, you will begin to see patterns. These patterns often come in the forms of team member behavior that leads to lesser performance, complacent reactions of competitors, or even economic rhythms that you can predict and address now that you see them. Action: Practice predicting outcomes privately. Start developing this capability and pay attention to predictions and what surprised you along the way before you go public.
  • Repeatability. When you have devoted the time to be intentional, others begin to notice your seemingly innate ability to predict outcomes and that you are well-prepared, you will find that repeatable successes happen with much greater frequency. This makes you an invaluable asset and resource to your team and your organization. Action: Look for ways to repeat your success without relying on repeating the same exact actions. Life usually doesn’t work that way. But for the effective leader that knows how to succeed repeatedly, do as Babe Ruth did and call your shots before they happen. Then make good on it by developing your intentionality and predictability muscles.

The most meaningful things in life take time to develop. Effective leadership is one of those meaningful areas worthy of pursuing. But it’s up to you. What will you choose? What will you do differently today, that will make a noticeable difference in what you and your teams do tomorrow?

AUTHOR’S NOTE: If you found any aspect of this post helpful, take 2 seconds to Like, Tweet, +1 and/or Share with others using the buttons below.
 

Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

3 Steps to Cultivating Confidence

Keys to ConfidenceAfter two decades of working with individuals, managers and leaders at various levels, I have observed and identified 3 behaviors that lead to intentional, predictable and repeatable results.  Practicing these three simple behaviors will put you on the fast track to cultivating confidence.

The three behaviors are as follows:

1. Self-Reflection – We can all get caught up in the activities that our jobs and personal responsibilities require. The tendency during the busyness can be to ‘act’ or ‘react’ without paying attention to whether that was the best course of action to take. Furthermore, because the focus tends to be on the task at hand, one can fail to assess if the action taken is achieving the results originally intended. For this reason, setting some time for intentional, self-reflection can shift your focus back from results, to behaviors that create the results.

When a person is more intentional about changing their behaviors to best achieve the results, and evaluates their intention in comparison to the outcome, significant learning takes place that guides your future steps.

Self-Reflection = Intentionality. I call this ‘succeeding on purpose.’ When a person intentionally reflects upon behaviors that contributes to the result, and achieves their expected result, the byproduct is greater confidence.

2. Write it down. Documenting your observations…even in the briefest of forms…is the least fun, but most rewarding when you start to see patterns. For example, consider a recent example of a person on a new diet.

Everyday, around 2:30 pm, Steve eats a candy bar out of habit. Before documenting his eating habits, Steve was aware that he had a candy bar on many days, but not sure exactly when in the day, how often, or even why he ate candy for that matter. After reflecting on his behaviors and documenting his observations, he recognized that he snacks in between two meetings as a sort of distraction from the next meeting. It wasn’t that he was necessarily hungry after lunch, craving sweets or needing an afternoon pick-me-up. He simply needed a non-work related distraction before his next meeting.

Once the pattern was observed, he recognized steps he could take to improve his eating habits by keeping granola bars on hand at that time of day. Even better, he later realized that taking a 10-minute walk outside provided a more healthy distraction before stepping in to his next meeting.

You can improve or change that in which you are aware. Without awareness, you are just guessing, which is the number one killer of confidence. Self-reflection of your behaviors, followed by documenting your observations, allows you to start seeing patterns, which creates predictability.

Documenting = Predictability. Similar to the infrequent golfer who never knows where the ball is going with each swing, so it is with the manager that can’t predict outcomes based on their actions. Just as Babe Ruth used to do in pointing to where he would hit the ball, we too have the ability to accurately predict outcomes. Predictability contributes to confidence.

3. Debrief your actions. An important, and often over-looked, activity that benefits all who do so is to debrief each action taken. The Army refers to this as an After-Action Review (AAR). This process of debriefing includes all members of the team and asks questions such as:

  • What was supposed to happen?
  • What actually happened?
  • What can be learned?
  • What should be done differently?
  • Who else could benefit from what was learned?

A thorough and proper debrief directly contributes to continuous learning and improved results, which enables a leader, individual and/or team to have, and repeat, success in the future.

Debriefing = Repeatability. Those that know how to repeat their successes are invaluable to organizations and to others. The ability to intentionally and predictably achieve a successful outcome at will…or repeatably…is an asset every organization would love to have.

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Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.

Challenger Sale: The Reframe Exercise

Challenger Sale Reframe

Practice reframes with ordinary objects

The Challenger Sale Choreography
If you are familiar with the Challenger Sale, you will quickly recognize the six components of the Challenger Choreography described as follows:

1. The Warmer
2. The Reframe
3. Rational Drowning
4. Emotional Impact
5. A New Way
6. Your Solution

A cursory review of what each stage of the choreography is intended to accomplish is largely unsurprising, and in five of the six stages, looks similar to many selling systems* out there.

There is more than meets the eye, especially as the real point of differentiation tends to hinge on the second stage with the Reframe. Being able to Reframe, or share an insight in a way that the prospect hasn’t thought of or considered before, is paramount to moving successfully through the rest of the choreography.

*Just a quick note to remind people that The Challenger Sale is not touted, nor intended as a ‘selling system.’ Brent Adamson shared the following on the topic in a blog post back in 2012…

“The Challenger Sale isn’t so much a “selling system,” as it is a way to think differently about how to approach customer interactions.”

— Brent Adamson

Cultivating Rep Proficiency with the Reframe
If you are looking to build proficiency in the way your sales and marketing staff successfully communicates reframes, perhaps the exercises we had done in weekly team meetings will be helpful to you in working with your teams.

Getting people to think differently about something in ways they have never done before is not an easy task, especially for those that had not been thinking that way. Therefore, we were looking to develop and cultivate competencies in this specific area so our team could recognize unique points of view and deliver them without the feeling of “starting from scratch,” as some had described the process.

The ‘Reframe’ Exercise

Following is an exercise I led the teams through to not just teach them what to say, but rather teach them how to think to create effective reframes.

Each Team Leader would bring a mystery grab bag of everyday items to the meeting. The team would pair up and grab an item from the bag. Representative items included things like scissors, a whiteboard eraser, aspirin, etc.

The pairs would take 5 minutes to come up with their Teaching Point, followed by a Warmer and a Reframe on their respective item. Next, they would present to the team for a team evaluation. We would then debrief with the whole team by asking a series of questions, such as, “Did they lead WITH the solution or lead TO the solution?” and “Did they share an insight in a way you hadn’t considered before?”

In one of the exercises, the teams were tasked with reframing the same item – a wire coat hanger. Some groups went down the path of calling out the many uses for a wire coat hanger (e.g., “perfect for unlocking car doors,” which is the stereotypical, product-centric, ‘lead WITH’ approach). We debriefed and they understood where they made their mistake.

However, following is what came from one group [in abbreviated form] as they had a better handle on the reframe process…

Teaching Point: Homeowners are often short on closet space and fail to realize the main culprits of closet space are plastic and wooden hangers which are 5-10 times the width of wire coat hangers.

Warmer: “We often hear from many of our customers that closet space at home is at a premium as they cite that they have too many clothes and their closets are too small. Is this something you experience as well? [They validate with the customer, so as not to assume a problem they don't have]. The customer/prospect is invited to share the specific details of their problems.

Reframe: “We hear that a lot. In fact I hear solutions ranging from changing out their clothes for each season to complete remodels to build larger closets. What is interesting is that one of the largest contributors to prematurely filling up closet space are plastic and wooden hangers. What kind of hangers are you currently using?”

We call the process batting practice as it is a way of warming up before sales calls. This process has been fruitful with our teams as they have started to recognize and develop reframes on the fly to get people to see things differently all throughout the day.

In fact, for several, they have begun to pass along affirmations to their colleagues in the form of, “I never thought of it that way before,” when they have successfully reframed whatever the point was in which they were speaking. They are having fun with the process and the audience, be it customer, prospect, family member or friend, benefits as a result of the new insight.

Share your insights on exercises you have used or are using with your teams.

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Jeff Michaels | Repeatable SuccessAbout the Author: Jeff Michaels is a 20-year Sales & Marketing Executive that works with executives, leaders, and teams to create repeatable success in their business. Articles posted here typically emphasize one or more of the three requirements leading to Repeatable Success — Intentionality, Predictability and Repeatability.