Case Study: Is the Problem Marketing or the Marketer?

The Phone Call… “Am I going crazy?” Having just answered the phone, I had no idea who was calling and asking such a question of me. I responded with a courteous, but cautious chuckle saying, “Well…I think I’ll need a little more to go on. With whom am I speaking?” She paused, told me who it was, […]

Marketing Benchmarks: Has marketing missed the mark?

What makes a great Marketer? The best marketers are thought-leaders. Not only are they acutely aware of the drivers of their results, but they have a deep understanding of consumer behaviors and point the organization forward to be prepared for trends and shifts in their behavior. They love [useful] metrics, as this guides their efforts […]